08 April 2020

Now really is the time to define your brand.

This might seem like an obvious thing to say, but I wonder how many businesses really get it? The actions you take now, or the actions you don’t take now, will impact on your brand today – and this will in turn, impact on your business into the future.

You get the chance to show that you give a damn about your staff and your customers, you can step up and offer support for those that need it, with no expectation of anything in return. You get to lead, to be a voice of calm in a sea of crazy. You get to help your community however you can. And you get to play a longer, wiser game.

I know it’s tough for many businesses. But tough times define you as a business person and an entrepreneur. Anyone can build a financially successful business when times are good, but that doesn’t make it a good business. A great business is defined by so much more than the money it has in the bank.

Now is the time to really define you and your business. No matter how challenging times may be, you are not alone. All you can do is your best to get through, but how you do this really will define you. People will remember.

Great businesses are born out of tough times. I think about some of the most horrible times in my life, that were caused by really big business or personal issues. They really did turn out to be the moments that defined me as a man. I got to understand my values, my moral fibre, what was important to me and what was not, how I wanted to be treated and how I wanted to treat others.

Years back I had the great pleasure of talking to Zig Ziglar. I interviewed him over the phone. And I always remember him saying to me in his Texan drawl “Andrew, the best form of exercise you can do is reach down and pull someone up”. A quote he is famous for, but one that has extra special meaning to me because he said these exact words to me.

Defining our brand, our business and who were are as a person happens now.

Tough times are when the real you shines through.

Andrew

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Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

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