30 March 2019

Just how much should we bluff in business?

The Art of the Bluff – one of the many tools in the business owners tool kit.

I bought my first business when I was 18, a SCUBA diving school and retail shop (some 30km from the ocean I might add). I knew how to dive and how to teach other people to dive, but I had absolutely no idea how to run a business.

It didn’t take me long to realise that if I was going to survive I had to learn the art of bluff.

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