Being in business means you will go through some challenging times, they simply go with the territory. The big problem is that most business owners tend to keep tough times to themselves. Often we are too fearful or too paranoid about what will happen if anyone finds out just how bad the situation is. Will our customers dump us if they find out that we are doing it tough? Will the staff file out the door en masse if they hear a rumor that we are in trouble? Will my spouse or partner leave me if I tell them that my business is on the verge of going broke? What will people think? CONTINUE READING.