Right now everyone is big on automation. The aim being to find as many ways to automate our business, our communication, our sales process, our follow up, our accounts – everything, as much as we can. I get it of course, it’s all about being efficient. Technology is making automation incredibly easy but does that mean we should forget about more personalized and customized engagement with our customers? Personally, I don’t think so. CONTINUE READING.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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