I am a very strong believer in knowing your competitor’s product almost as well as you know your own. The only way to do this is to visit their business and look at it from the point of view of a customer. This is an accepted practice. I have had clients who run large supermarkets and once a week they visit the other main supermarkets to see what their competitors are up to. It is all done very openly, as the managers know each other. CONTINUE READING.