I am a very strong believer in knowing your competitor’s product almost as well as you know your own. The only way to do this is to visit their business and look at it from the point of view of a customer. This is an accepted practice. I have had clients who run large supermarkets and once a week they visit the other main supermarkets to see what their competitors are up to. It is all done very openly, as the managers know each other. CONTINUE READING.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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