Every business will hit a financial pothole, with the first response being to cut costs and cut them quickly. This makes sense, but cutting costs too dramatically puts you at risk of not having a viable business when the crisis is over. All too often businesses become obsessed with cutting costs at the expense of actually doing business and this causes far more grief than the issue that instigated the cost cutting the first place. CONTINUE READING.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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