This is a very big question. I think many people, including some professional marketing people, have very little idea as to what branding actually means. The following presentation is the most simple, logical and easy to understand explanation that I have seen so far. It is as appropriate for small businesses as it is for large corporations and it not only covers what branding is and why it is so important, but also where most organisations get it wrong. This branding presentation was developed by Marty Neumeier.