This is a very big question. I think many people, including some professional marketing people, have very little idea as to what branding actually means. The following presentation is the most simple, logical and easy to understand explanation that I have seen so far. It is as appropriate for small businesses as it is for large corporations and it not only covers what branding is and why it is so important, but also where most organisations get it wrong. This branding presentation was developed by Marty Neumeier.
25 February 2009
What exactly is BRANDING and how do you do it?
2 thoughts on “What exactly is BRANDING and how do you do it?”
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Who's This Andrew Griffiths Guy?
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
Hey Andrew
very interesting slide
is Branding the same concept as positioning?
im not an expert on positioning but from what i have heard branding sounds very similar.
Hello Mr Wingman – to me it really isn’t the same concept. Positioning is figuring out who you target market is and where you fit into the overall scheme of things with competitor. For example are you budget or high end? Branding is really how you take that message to your target market. For example if your target market and positioning was all about small business you would want to build a brand that was appealing to small business. So the two work hand in hand. I hope this helps.
Cheers,
Andrew