Let’s be honest, there is a lot of bad customer service out there. But it doesn’t need to be bad and in fact, it can even be a little ad hoc to make it more meaningful. This is where spontaneity comes into play. Building a customer service culture that revolves around spontaneity is good for business and mostly it is about doing little things, in a random way, that can’t help but create engagement with your customers. CONTINUE READING.