Generally our customers are always giving us clues about what they want. Sometimes they aren’t even clues, they are outright demands and the message is clear, if we don’t come up with what they want, they will find a business that will.
Basically, we we need to be listening really closely to what our customers have to say. In my latest article on Inc.com, I talk about this being a massive opportunity for our business. READ THE FULL ARTICLE.