Rosemary Shapiro-Liu, director of Triple Win Enterprises and author of ‘The Mentor Within’ plugs into what we know already, but aren’t dealing with: that having a big database does not guarantee customers or referrers.
There are two important considerations we all need to come to terms with when it comes to building a community or tribe. Firstly there is more to building a tribe than growing a pile of followers. And secondly, a tribe is not just a sales funnel, treat it like one and you will soon find yourself alone.
Having an engaged tribe of people who love who you are, what you stand for, the action you take, the solutions you offer as well as what you do commercially, is an essential element of any successful small business.
Growing your number of followers is not as important as engaging your followers. Meaning it’s better to have 100 totally engaged people in your tribe of fans, as opposed to 1000 totally disengaged people.
Building a tribe needs a strategy that takes into consideration your values as much as the values of your targeted audience. It is all about engaging, being of value, being authentic and putting the tribes needs before your own.
To book into this free webinar please CLICK HERE