04 May 2016

Are you giving your customers an experience or just a transaction?

Screen Shot 2015-06-28 at 12.04.54 pm

In the past most sales were actually interactions. We had to go to a business, or ring and place an order. This provided a great opportunity for what could easily just be a soul less transaction to become a moment of interaction, which meant the customer could develop more of a relationship and connection with a business. And this in turn meant that the business had the opportunity to build a loyal customer base.

Now let’s be honest, that’s not the way it always worked out. Lousy service has existed for a long time, but today, there can be more space between the customer and the business, which in some ways makes it harder to create any emotional connection and easier for poor service to creep in. READ MORE.

0 thoughts on “Are you giving your customers an experience or just a transaction?”

Join The Discussion

Your email address will not be published. Required fields are marked *

Who's This Andrew Griffiths Guy?

Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

Find Out More About Andrew

Get Social

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence