Personally I think testimonials are still as powerful today as they have always been. But perhaps they become a little lost in amongst so many other marketing messages and platforms. Anyway, here is my take on the humble testimonial and how you can get them and use them really effectively. CLICK HERE TO READ. http://www.inc.com/andrew-griffiths/never-underestimate-the-power-of-a-great-testimonial.html
Who's This Andrew Griffiths Guy?
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.