QANTAS has let go of the John Travolta safety videos some time ago (thank goodness). Their latest effort is a really good example of mixing marketing with a normally dull and boring mandatory message. They might be coming to the game a little late (Air NZ own this space with their Lord of the Rings series) but QANTAS have done it very nicely in my view. Perhaps a little more Aussie humour shining through would have been nice, but baby steps right?
QANTAS puts a little marketing into their safety video
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