In my monthly Flying Solo article, I’ve addressed what I consider to be the single biggest marketing mistake that most businesses make. Are you guilty of it? I certainly have been in the past. Check it out by clicking on the image above or CLICK HERE.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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Focusing on price?
Well that is a problem. But in the article I talk about the fact that way too many businesses go out of their way to tell potential customers how they are the same as their competitors not how they are different. Thanks for your input Sam. Cheers – Andrew