Winning an award of some sort is always a good thing for a business. Of course we are all encouraged to leverage the award, which certainly adds to a businesses credibility, gives the team a morale lifting boost and helps attract customers by providing a point of difference. But there are times when promoting an award could actually be doing your business more harm than good. Click on the image below to read more about this in my latest Inc.com article.
Who's This Andrew Griffiths Guy?
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.