14 November 2014

Christmas is around the corner – don’t make the mistake of giving gifts that acutally erode your brand.


This month I have received some very cool presents (wow, there are some very generous people out there). Last week I received this fantastic “Travel Wellbeing Kit”, complete with detailed instructions. Now anyone who travels a lot knows that avoiding the bugs that seem to go hand in hand with planes, trains and automobiles (and hotels, rooms full of people etc) can be a challenge. The lovely Bree James put this kit together (and she uses all of these goodies to fight off nasty bugs in her home and her very busy business).

So apart from this being a seriously practical and wonderful present for me – thanks Bree – it is also a great learning moment in giving gifts. Christmas is around the corner, this time last year I wrote an article for Inc.com about the worst gifts to give your clients – and this to me is the perfect definition of a great gift – it is considered and thoughtful, practical, easy to use, not a hint of branding – in other words it is all about me, the person receiving the gift.

If you are thinking about your Christmas gift giving for clients – it might be a good time read my Inc article – and put some thought into giving some really considered gifts – not just a cheap pen with your logo on it.

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