06 August 2013

It’s no good being a great corporate citizen if you don’t tell anyone about it

Australian’s are very generous when it comes to supporting those in need and none are more giving than the small business sector. This is a good thing, because customers are much more demanding these days and they want to know they are dealing with businesses that have high levels of integrity and social responsibility.

I know work with many small businesses who really amaze me with their generosity. They give freely of their time, their products, their services and their own money to make a big difference in the world. When I ask them why they don’t promote what they do, they get uncomfortable, saying that no one likes someone who tries to ‘big note’ themselves by taking credit for doing good.

Whilst I understand where they are coming from, and their humility, this is a very outdated philosophy. We should be proud of what we do to make a difference and we should feel very comfortable sharing our passion to make a difference with others.

It isn’t ‘big noting’ yourself to put the charities your support on your website, or in your brochures or to hang a certificate of appreciation on the wall. You can keep the details to yourself if you have donated money, but celebrate supporting them.

Being a great corporate citizen is good for business and whilst I know that very few people support charities simply because it is good for business, it is a fact. Imagine if a customer is given the choice between buying from ‘Business A’, that outwardly doesn’t seem to have any community, environmental or social commitment or ‘Business B’, that is clearly active in each of these areas, which business do you think this modern day consumer will buy from?

So please continue to be wonderfully supportive of those in need, but at the same time tell everyone what it is that your business does to make a difference.


0 thoughts on “It’s no good being a great corporate citizen if you don’t tell anyone about it”

Join The Discussion

Your email address will not be published. Required fields are marked *

Who's This Andrew Griffiths Guy?

Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

Find Out More About Andrew

Win one of my Bestselling Books

Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.

Get Social

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence