Starting a club for your customers is an excellent way to maintain great service and also to collect information from your customers about what you are doing well and what areas you need to keep working on.
A VIP Club can take many shapes and forms but I feel that it is particularly appropriate to any business that deals directly with the general public and has a developed and regular customer base. Take a hairdresser and beautician for example. By having a VIP club they can offer their best customers special incentives to visit the business more often, they can introduce new products and services to their VIP’s, they can have special information nights and seminars on new products just for their VIP’s and so on. This will not only increase sales, it will make the customers feel that they are an active part of an organisation.
I believe that a club like this needs to be developed for the right reasons – namely to increase the level of service offered to your customers, however the club concept can be developed to encompass many other areas of your business, limited only by your imagination. It is a great to spread information, to increase awareness about your business and the products that that you sell, to introduce the people working in your business (or those who have just joined) and so on.
The more effort you put into your club the greater the results will be. Often you may find that some of your most loyal customers will want to be actively involved in assisting with the running of your club. If they do – great. Welcome them with open arms.