15 June 2008

Maybe it’s time to get mobile.

In recent years there has been a big increase in businesses that go directly to the customer and I believe that this trend will continue. We all tend to struggle with time and any business that can save you time, will definitely be considered a customer service leader.

Are there ways that your business could take your products or services directly to your customers? A few prime examples that I seen develop recently are:

1. Mobile battery sellers – they come to you when you get a flat battery.
2. Mobile mechanics – they come to you to work on your car.
3. Mobile dog washers – no more wet dogs in the car.
4. Mobile finance brokers – discuss your finance needs in your own home.
5. Restaurants – home delivery is becoming more popular by the day.
6. Hairdressers – many will now come to your home or office.

These are just a few examples of businesses that traditionally ran from a fixed location, realised the potential in taking their products and services directly to their customers and profited as a result. Perhaps there is some way that your business can go directly to your customers. I have noticed in the marketing and public relations fields that I spend much more time in my clients offices than I ever have before. I am more than happy to do this as it gives me a better understanding of their business and it helps to develop our relationship.

Making life easier for your customers is a key success strategy when it comes to customer service. Look for as many ways as possible to achieve this and your customers will be more than satisfied with your business. Remember though that if you are going to offer this service make sure that you tell as many people about it is as possible. There is no point in being a customer service guru and not telling your customers about it.

Just because a mobile service hasn’t been tried in your business before doesn’t mean that it won’t work. Be innovative and look to be the first at establishing a business that goes directly to your customers.

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