This is a question that I get asked a lot and to try and come up with a simple answer is often difficult. The best way that I can describe the role of a marketing company is to say that it is a business that helps other businesses to grow.
Having worked on many marketing projects for a very diverse range of clients over the past ten years I have come across a lot of very good and very ordinary marketing consultants. A good marketing consultant (or marketing company) will have a balanced mix of technical know how and practical experience. They will know a region inside out and they will have the experience to know what will work for a particular business and what will not. They will market the business as if it was their own and they will have a proven track record of businesses that they have helped to grow.
Some of the main ways that a good marketing company can help a business to grow includes:
Develop marketing strategies
This involves determining exactly where a business wants to be in a say 3-5 years and developing a strategy that will help the business to get there. Marketing strategies need to be tailor made for each individual business simply because every business is different. A marketing strategy should be a simple document, produced in a manner that will enable the business owners or manager to implement the recommendations themselves if they choose.
From my own experience, a good marketing strategy encompasses a wide range of subjects included identifying a business’ current strengths, weaknesses, opportunities and threats. It makes recommendations on the business’ promotional material, advertising, corporate image, public relations activity, internet strategy and levels of customer service.
Trouble shooting
Many businesses find themselves in financial trouble due to a lack of customers. One prime example of this is retail – we have more shops now than ever before and there are more on the way. A marketing company can identify why a business is losing its share of customers and make recommendations to correct the problem.
Training
Understanding marketing, advertising, public relations and the media is a difficult task. They are specialised industries that all business owners need to know a little about. I have found that in recent years more businesses are looking for specialist training in these areas so that they can take more control of the future growth of their business.
Because of this, experienced marketing consultants are sought after to pass on some of their skills and knowledge.
Mentoring
Many businesses look for marketing companies to assist them in the growth of their business in an ongoing capacity. The marketing company may develop a strategic marketing plan and then work with the business to implement the plan over a period of time. In my business we have many clients that we have been working with for years in the capacity of a marketing mentor.
A good marketing company will develop a long and loyal list of clients. It will grow by word of mouth advertising and referrals from satisfied customers and it will produce results. In fact one of the best ways to decide on which marketing company to use is to ask for a list of customers that can be contacted as referees to verify the ability of the marketing company to produce results and to deliver what they promise.
More and more businesses are using the services of a marketing company to help their businesses to grow. The costs associated with using this service is normally far outweighed by the results achieved and if the marketing company is any good, it will be the beginning of a long and beneficial relationship for both parties.
Hello. I find your description of a marketing professional/business fair.
I hold a MBA in Marketing Management and have been designated the Marketing Management Specialist label. I have found in the recent years many professionals from other disciplines ‘blur’ their own professional boundaries and embark on performing some of the Marketing functions. I believe that perhaps this form of blurred professional boundaries lead to question the role and scope of Marketing and beckon explanations and justifications regarding Marketing functions.
I feel that Marketing is a very crucial tool in engaging and understanding present and future ‘consumers’. I would like to see a bit of discussion on ‘consumers’ and how Marketers can become revered professionals in the future.
Thanks
Sangria
What an excellent blog, I’ve added your feed to my RSS reader. 🙂
Thanks very much Sally. Glad you like it. Cheers Andrew
I feel that Dan Kennedy is the top copywriter in the modern world today. I realize John Carleton is very good and so was the late great Gary Halbert but pound for pound I opt for Dan Kennedy. I began using the Small Business Marketing Toolkit some years ago and it proved to be so effective that I purchased the licensing rights to sell it to my customers and we have never looked back, it is truely exceptional for small businesses anywhere in the world.
I just can’t believe how many individuals post spam on sites, especially personal blogs just for the sake of howling link juice. I need to stay alert all day even with fantastic plugins like Akismet. I don’t want to imagine what would happen to my sites if I didn’t had this kind of protection. Get a real job spammers!
For me, I try to take their dream and give their business tools they need in order to make it. I think marketing is the fuel for business. Without it, you are stuck in the garage.
Thank you so much for sharing this information. It was nicely written for someone like me who is just interested in learning about the Marketing field! 🙂
I’m now not positive the place you are getting your info, but great topic. I needs to spend a while finding out much more or understanding more. Thank you for great info I used to be looking for this info for my mission.
Great items from you, man. I have take note your stuff prior to and you’re just too wonderful. I really like what you have acquired here, really like what you are stating and the way by which you say it. You’re making it entertaining and you continue to care for to keep it sensible. I cant wait to read far more from you. That is really a tremendous website.
Good stuff.
We stumbled over here from a different web page and thought I may as well check things out.
I like what I see so now i am following
you. Look forward to exploring your web page repeatedly.
Good day I am so delighted I found your site, I really found you by mistake, while I was
looking on Askjeeve for something else, Nonetheless I am here now and would just like to say cheers
for a incredible post and a all round entertaining
blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have bookmarked it and also added your RSS feeds,
so when I have time I will be back to read a
lot more, Please do keep up the superb job.
I do not write a bunch of responses, however i did ome searching and wound up here What
exactly does a marketing company do? – Andrew Griffiths Enterprisees Blog.
And I actually do hav 2 questions for you if it’s allright.
Is it only me or does it give the impression like some of these comments appear like they are
coming from brain dead individuals? 😛 And, if you are writing
at other online sites, I’d like to keep up with anything fresh you have to post.
Could you list of the complete urls of youur comnunity sites
like your Facebook page, twitter feed, or linkedin profile?
HELLO THERE – plenty of new articles on the blog, that is a very old article.
You can find more of my work via –
http://www.inc.com/author/andrew-griffiths
http://andrewgriffiths.com.au/
http://www.andrewgriffiths.com.au/business-bullet/
Cheers,
Andrew
I believe everything said made a ton of sense.
But, think about this, suppose you added a little
information? I ain’t saying your information isn’t good., however
suppose you added something that makes people want
more? I mean What exactly does a marketing company do? – Andrew Griffiths Enterprises Blog is kinda plain.
You might peek at Yahoo’s home page and see how they write news titles
to get people to open the links. You might add a related
video or a related pic or two to grab people interested
about what you’ve written. Just my opinion, it would bring your
website a little livelier.
Great article Andrew! That’s a very good question and I’m sure a lot of businesses who leave their marketing efforts in the hands of an external company often ask the same question. Marketing companies help increase their brand awareness and convert that awareness into sales that help the business grow. Marketing as a whole are a number of techniques in which to do this.
I blog often and I truly thank you for your information. This article has really
peaked my interest. I am going to bookmark your blog and keep
checking for new information about once a week.
I opted in for your Feed too.
Have you ever thought about publishing an ebook or guest
authoring on other blogs? I have a blog based on the same ideas you discuss and would really like to have you share
some stories/information. I know my audience would value your work.
If you are even remotely interested, feel free to shoot me an e-mail.
I don’t even know the way I ended up right here, but I believed this submit was
once great. I don’t realize who you are but
certainly you’re going to a famous blogger in case you are
not already. Cheers!
You’re so interesting! I don’t suppose I’ve truly read something like this
before. So good to find another person with a few genuine thoughts
on this subject matter. Seriously.. many thanks for starting this up.
This web site is something that is needed on the web, someone with some originality!
That is a good tip especially to those fresh to the
blogosphere. Brief but very precise information… Many thanks for sharing this one.
A must read post!
Thank you so much for sharing such information. even as a starter on my marketing journey i can easily understand what you are saying. i appreciate this very much and please keep up the great work. i will be reading more of your work.
Thank you
Hello there! This post couldn’t be written much better!
Looking at this post reminds me of my previous roommate!
He always kept preaching about this. I’ll forward this article to him.
Fairly certain he’s going to have a good read. I appreciate you for sharing!
This is educative i will like to see more of this as i plan to set up a marketing company.
Thank you good job.
I know this web page presents quality dependent articles
or reviews and other stuff, is there any other web site which gives
these kinds of information in quality?
Awesome post.
Thanks for sharing such a pleasant opinion, article is nice, thats why i have
read it fully
It’s an amazing article in favor of all the internet
visitors; they will obtain advantage from it I am sure.