29 October 2012

The world of marketing continues to become more sophisticated…

This is the most shared You Tube clip doing the rounds at the moment. It is a combined movie launch, product placement, event and social media phenomenon, that has resulted in 6.5 million You Tube views to date (and growing rapidly).

To me this reinforces the depth of marketing today, and just how powerful it can be when various medium are combined. This is very clever, very sophisticated and extremely cost effective when you consider the reach.

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