This is the most shared You Tube clip doing the rounds at the moment. It is a combined movie launch, product placement, event and social media phenomenon, that has resulted in 6.5 million You Tube views to date (and growing rapidly).
To me this reinforces the depth of marketing today, and just how powerful it can be when various medium are combined. This is very clever, very sophisticated and extremely cost effective when you consider the reach.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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