13 August 2012

Small Business Big Marketing Interview

“It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!”

I had the pleasure of being interviewed (well really having a good old chat) with Mr Tim Reid a week or two back. Tim is the mastermind behind Australia’s #1 Small Business Podcasting site – Small Business Big Marketing. Our discussion revolved around leveraging our businesses by writing a book (or for that matter writing just about anything). There is a lot of talk in this space, and it is something I have been doing for over 10 years now. Surprisingly, its not has hard as most people imagine.

So grab a cuppa, put your feet up and listen in – just click on the image below and you will go to the Small Business Big Marketing site. Enjoy.

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Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

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