13 February 2008

Be involved in the community where you do business

First and foremost we have to start at the beginning and that simply means get involved. Every community has a host of organizations where people give their time freely to get behind good causes that need some help. They may be charities, they may be environmental groups, they may be groups trying to improve conditions for particular members of the community. The choice is up to you – if you have a particular passion, use it to get involved.

Who has the spare time to get involved in community based groups? Generally none of us but typically the people I meet who are doing the most in their community are the busiest ones of all. They run their own businesses, manage their families, try to find time for themselves and yet they still get involved. Why – because it makes them feel good?

If you can’t find the time to get involved yourself, support community groups with products or services that your business offers. Donate money to them or let them use your facilities to help raise money.

I choose two or three special events to offer my firms services to free of charge every year. This means that at any one time we will have a project that we are working on that is community based. I am happy to cover the cost of this and my staff get behind it as well. We all feel great and to be honest the events have a greater chance of succeeding if they have access to professional event management and fundraising advice.

Whatever level of involvement you can offer, embrace the community where you live and run your business and play an active roll in making it a better place for everyone living there.

WHAT CAN YOU DO TODAY? How involved are you in your community? A lot or not at all? If you are involved a lot – you can sit this one out, you deserve the break. If your not involved at all today is the day to get involved. Talk to your staff about what you would like to do and ask for their suggestions on how you could get more involved in your community. It might be something as simple as sponsoring a junior sporting team or it might be ambitious like raising a pile of money to build a facility for disabled people.

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