01 May 2008

Look for promotional opportunities outside of the normal

Trying to decide how to get involved in your community can be quite challenging as there are so many opportunities, however, there are always some opportunities that are a little less obvious but equally worthy.

A while back I used to work for a bus company operating specialist tours. One day I read in the paper that the local blood bank was having trouble getting office workers to donate blood. A little research soon showed that the main cause was the time it took for the workers to leave the office, have some lunch, get to the blood bank, donate and then get back to work. It just took too long.

So we offered to put on a special bus service where the workers could eat their lunch on the way to the blood bank. We guaranteed to have them back at work within an hour and in a short amount of time we had built up a regular following of donors. The bus service was free and the blood bank had a very noticeable increase in donations when the service was running.

WHAT CAN YOU DO TODAY? Look for problems in the community and see if you can offer a solution. It may not be as big and bold as some community based projects but to the people involved it is equally as important. Plus it is a very rewarding experience to be able to solve a problem by yourself. Read the newspapers, listen to the news and look for problems and see what your business could do to help provide a solution.

0 thoughts on “Look for promotional opportunities outside of the normal”

Join The Discussion

Your email address will not be published. Required fields are marked *

Who's This Andrew Griffiths Guy?

Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

Find Out More About Andrew

Get Social

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence