How best to promote a small business was exactly what TAFE’s Small Business Management students took away from their last lesson when internationally renowned author and marketing professional Andrew Griffiths held the floor.
More than 15 students from TAFE’s Certificate IV in Small Business Management participated in an advertising and promotion workshop designed to help them gain the most from their marketing dollars.
The director of locally-based firm Oceanic Marketing Group and author of best selling small business help books had the class hanging on every word as he detailed successful marketing strategies and how to get more bang for your business buck.
Mr Griffiths said the guest speaking opportunity provided an excellent opportunity to share experiences and pass on advice and knowledge to a willing and enthusiastic audience.
“I’ve been guest speaking at TAFE for more than four years now,” said Mr Griffiths.
“It’s great to be able to share my experience and knowledge to such a captive audience. I really enjoy it.”
Program coordinator Sarah-Jane Gourlay said the part-time small business management course is designed to equip small business owners, operators and employees with the skills to successfully manage their small business.
“The program is all about achieving real business objectives,” Ms Gourlay said.
“Thanks to guest lecturers like Andrew, our students can take much more away than just a textbook – it’s about real world examples and results.”
As well as marketing, the program also includes training in team and finance management, customer service and business planning.
TAFE’s Small Business Management program is available part-time over two semesters. Enrolments are now being called for February 2008.
For more information contact Tropical North Queensland TAFE on 1300 656 959 or visit www.tnqit.tafe.qld.gov.au.