At $3m for a 30 second spot, any Superbowl television commercial needs to be a good one. Here is one about Detroit, featuring Eminem – the cost to produce the commercial was $9m. It is being touted as the winner. I think it is a very good commercial – highly emotive on many fronts and repositioning both Detroit and Chrysler (which is actually what the commercial is promoting). Worth the loot? I think so.
Who's This Andrew Griffiths Guy?
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.