07 November 2010

Are you struggling to come up with some marketing ideas for your business?

Get other people to help give you some marketing ideas.

Many people struggle with actually coming up with ideas for marketing and I really understand that. But don’t worry, there may be more ideas out there than you realize, you simply have to be prepared to put up your hand and ask for help.

If you want an influx of ideas about what you need to do to increase your business have a brainstorming session. A friend of mine rang me recently inviting me to lunch. She mentioned that there were a few people coming along and she was hoping to generate a few ideas regarding a Lifestyle Expo she was in the midst of planning. As it was a free lunch, how could I say no?

I turned up to a tasteful and quiet restaurant. There were ten people there; most of them I knew but some I did not. There were salespeople, managers, consultants and a few other mixed professions. My friend began the lunch explaining why she had invited everyone there, explaining some of the problems she was experiencing and asking for ideas that would help her Expo to be a success.

The lunch lasted for two hours. My friend left with a list of 44 excellent ideas that would help make the Expo a success. Lunch cost about $300 so for a few hundred dollars and two hours of her time she had a business plan full of fresh ideas donated by professional, intelligent business people.

Perhaps you could do the same thing. A slight variation to this theme is to get ten people together every month and take it in turns brainstorming one business per month. Your turn will come up and, in exchange for giving your time and energy to helping other people solve their business problems, you may solve yours. Every brainstorming session will provide great ideas that can generally be applied to any business, so even if it isn’t your turn you may well pick up a few ideas that will help.

By the way, the Expo was held and it was a success.

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Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

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