Here is an interesting take on the concept of innovation. Enjoy, it is quite thought provoking.
The Cult of Innovation
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06 May 2010
An innovative look at innovation
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Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
In my view one of the major problems with innovation is the consumer. The consumer doesn’t actually know what they really want until they are shown something that blows their mind. Innovation by focus group very rarely works as those in the focus groups are limited by their own limited knowledge of technology. Apple may not have been the first MP3, but it was the first to combine an MP3 and itunes style delivery system.