Getting to your business is an important aspect of customer service. If someone has made the conscious decision to visit your business you have to make certain that it is as easy possible for them to physically get there.
Make certain that your business is well sign written so that the customer can pick it out at a distance. Put your street address in a clear and prominent position at the front of the business. If you are upstairs or at the back of a building, make sure that the signage reflects this clearly.
If your business is new, try to find a landmark that is well known and that can be used as a reference point. Don’t be concerned about promoting another business. If it makes it easier for your business to be found then you are helping your customers. They are busy and they don’t necessarily have time to pull out maps or to stop and ask for directions.
Is it easy for your customers to park when they visit your business? If it isn’t look for ways to improve the parking situation. Encourage staff to park elsewhere so that they don’t take up prime customer parking positions. Ensure that the car park is easy to enter and secure where possible. Are the parking spaces too close together, resulting in car damage and customer complaints?
Including a map on promotional material and even business cards is another way to make it easier for your customers to find your business. If you are thinking about opening a new business or relocating an existing one, this should be a key consideration when surveying for possible sites.
Unless you offer a very unique product or service, the easier you make it for people to find your business the better.